Digital Marketing Campaign And Bolstering Integrated Marketing Tactics
Origin Caribé, based in the Dominican Republic, launched its line of cold-pressed juices in select Walmarts and Giant Eagles across the country. A digital marketing campaign was launched across Facebook and Instagram in specific geo-targeted locations to increase brand awareness and drive visitors to the website.
To bolster the campaign and increase the consumer impact upon interaction with the brand, The Knowing Agency executed the following:
Enhancement of unique landing pages featuring maps of store locations
Development of a First Time Buyers Program to motivate new buyers
Redesign of website pages to enhance customer journey
Implementation of brand forward social media campaign
Tailored messaging for Spanish vs. English audiences
The messaging throughout a website either bolsters the organization’s brand, drawing the lead in through a compelling story, or lacks clarity, causing the lead to bounce from the site. Brands and respective websites that stand out are those that incorporate emotion-driven storytelling backed by customer testimonials to drive results.