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BRAND AWARENESS

CASE STUDY

 Origin Caribé 

Digital Marketing Campaign And Bolstering Integrated Marketing Tactics

300%

Increase in
Website Traffic

7.8M

Total
Impressions

127%

Under CPA
Goal

Origin Caribé, based in the Dominican Republic, launched its line of cold-pressed juices in select Walmarts and Giant Eagles across the country. A digital marketing campaign was launched across Facebook and Instagram in specific geo-targeted locations to increase brand awareness and drive visitors to the website.

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To bolster the campaign and increase the consumer impact upon interaction with the brand, The Knowing Agency executed the following:

Enhancement of unique landing pages featuring maps of store locations
 
Development of a First Time Buyers Program to motivate new buyers
​Redesign of website pages to enhance customer journey
​Implementation of brand forward social media campaign
Tailored messaging for Spanish vs. English audiences
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