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DIGITAL MARKETING
CASE STUDY
Fortune 50 Healthcare Company
The Health Worker Innovation’s Resilience Collaborative Global Digital Campaign
137%
Surpassed All
Objectives
87k
Website Visits in
Initial 3 Weeks
38%
Advertisement
Engagement
The Knowing Agency supported the advertisement for The Resilience Collaborative, and its digital campaign focused on raising awareness of the new Global Intervention promoting frontline health worker resilience programming to prevent burnout, improve quality of care, and support overall health worker well-being.
Increase awareness of The Resilience Collaborative through garnering impressions of the digital ads.
Drive leads to The Resilience Collaborative landing page website so they can learn more.
Secure sign-ups of The Resilience Collaborative’s Community of Practice (i.e. newsletter).
Fortune 50 Healthcare Company accepted the Knowing Agency's proposed budget, strategy, and approach to launch targeted ads to its ideal audience, including members of the pilot Community of Practice, hospital associations, and health worker coalitions based in 10 countries: United States, Brazil, Canada, Japan, Kenya, Mexico, South Africa, Germany, France, and United Kingdom.
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