SHINE IN YOUR INDUSTRY

Empathy-Driven Branding & Measurement Marketing Powering Organizations To Further Their Impact For Good

REFINE YOUR BRAND

We illuminate your brand as unique and differentiated to position you authentically so you shine amongst competitors through our Proprietary Knowing Process.

DEFINE YOUR STRATEGY

We become intimately acquainted with your audience to curate a tailored Marcom activation strategy that first emotionally connects and then moves them to act.

BUILD CUSTOMER LOYALTY

We cultivate memorable and lasting connections with your audience through empathy, inspiring trust and loyalty that fuels sustainable growth and elevates your impact.

An Empathy-Driven Approach

“95% of our purchase
decision-making takes place in the subconscious mind”

Gerald Zaltman, Harvard Business School

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WHAT WE DO

We curate empathy-driven brands and execute measurable, data-driven marketing activations powered by our values of excellence and emotional intelligence. Our transition from Starin Strategies to The Knowing Agency lends significance to our entire approach surrounding branding and marketing, predicated upon our proprietary process of empowering organizations and executives with the knowing of self necessary to position their corporate and personal brands with authenticity in order to form powerful, empathetic connections with their intended audiences.

HOW WE DO IT

We establish the foundational framework and the infrastructure required to successfully distinguish our partners as strong, differentiated brands in their industry through:

Clarifying the brand
Designing a tailored strategy
Establishing an emotional connection with the target audience
Building customer loyalty through memorable experiences

BRANDING

Perception Analysis

Logo Concept + Design

Target Audience Research

Brand Story + Messaging

DESIGN

User Interface
Custom Wireframes

Company Collateral

Handbooks + Guidelines

WEB DEVELOPMENT

User Experience (UX)

Performace + Usabiliity

SEO + Site Architecture

Desktop + Mobile Friendly

DIGITAL MARKETING

Geotargeting

Social Media

Google Networks

A/B Testing + Reporting

MULTIMEDIA

Photography

Videography

TV Commercials

Interactive Content

CUSTOMER NURTURING

Copywriting

Public Relations

Email Campaigns

Event Planning + Coordination

BRANDS SERVED

VIEW OUR PORTFOLIO

THE RESULTS

Differentiation
Achieve Bottom-Line Goals
Increased Impact

Our integrated approach enables our partners to capitalize on strategic opportunities to develop emotional connections with the target audience at every step along the customer journey, nurturing leads into customers and customers into not only repeat customers but evangelists.

“The Knowing Agency helped 25+ coffee growers have a comprehensive marketing and branding strategy for improving their income in Belén, Honduras. The input was valuable to reach better national and international markets… implementing practical exercises and relevance of creating strong board, storytelling, SMART goals, brand core values and the company philosophy. I believe its commitment and professionalism can lead to great success for your projects and company’s operations.”

Mónica Aguilar, USAID, Farmer-to-Farmer Field Coordinator